What does your course look like?
- Creating a 'wrapper' - a lot of the course remains face to face, we're using UCLeXtend to provide 'added value' for the learners/delegates.
- Blended learning - the learners/delegates will be using a range of face to face, online and personal study tools or resources.
- Fully online - the course is delivered completely, or a substantial part, by online learning.
It will also make a difference if this is entirely new, reworking of existing delivery or something that has run many times before. Just think about it in terms of scale/impact on your self/resources.
- Reusing existing wrappers = quick and easy (relatively speaking)
- Creating new fully online = long and challenging (even with experience)
- Somewhere in the middle = this is typically where people sit and most of the guidelines are written with this in mind.
For a wrapper course you need to consider what value does using UCLeXtend bring for your learners? You'll be spending some of your time on setting this up and it's got to fit in with their needs and expectations. A conversation with the UCLeXtend Team and completing the profile will be enough for this kind of activity.
You're planning on using UCLeXtend to deliver parts of the course, and this might include some major changes to the teaching approach and/or delivery of the course. You may want to read the 'Developing a business case' link below but we recommend you at least consider the following areas when developing your business case:
Blended learning business case
- What's your rationale for developing a distance learning course?
- What is the "UCL" experience they are getting for their fees?
- How do you know there is a market?
- What is your business plan?
- What does 'the competition' do in this area?
- How much would you charge for this course?
- How will you measure your return on investment?
If your course is fully online, or the learners are doing a substantial part of the course via UCLeXtend, then we recommend you take a look at the following resource (from UCL's Distance Learning website)
Developing a business case (note: it's on a different website, click Back to return to here)
This document contains the questions/bullets from the business case and marketing list above for blended learning and goes into more detail. On the back of reading this you're advised to write it up into a one-two page business case / market summary for your department, faculty or for consultation with the UCL Short Courses or Digital Education teams. The aim is to provide feedback and advice, share good examples and have a common approach.
All courses - marketing
- What is the reason for developing this course?
- Are other provider offerings missing something that your course fulfills?
- Where will you advertise the course?
- What are your potential and competitive markets?
- What do you know about your audience?
- Are there existing networks/publications to promote this in?
See guides on the UCL Short Courses website which have in-depth "how to" guides, templates and examples:
- Market research: testing ideas for short courses
- Understand your audience and what they want
- Looking at your competition
- Marketing your course