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  • Inclusion of superfluous material: Do not deviate the action from your story and topic or your risk to break the climax and confuse the audience. Take a look at the sample video ‘Chinese bronzes: the mystic vessels’. It is clearly stated in the introduction that the video regards to why these were so important to the ancient Chinese people and how they managed to produced them. However, I included The Animal Mask sequence that deals with a particular decoration motif of the vessels and that deviates from the mainstay of the topic, linking the why (cosmology) and the how (piece-mould casting) without contributing to any of them. It is curious and shows a different aspect of the vessel but is superfluous to the story. Despite ultimately is a matter of the viewer personal taste the danger is that better than pitching the audience may cause a loss of interest.